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Which of the following is an example of an external database in the data warehouse model?


A) Marketing information
B) Sales information
C) Competitor information
D) All of these

E) B) and D)
F) A) and C)

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Managers can use BI to answer tough business questions. Which of the following describes the value of knowing where the business is going?


A) A historical perspective offers important variables for determining trends and patterns.
B) Looking at the current business situation allows managers to take effective action to solve issues before they grow out of control.
C) Setting strategic direction is critical for planning and creating solid business strategies.
D) None of these.

E) B) and D)
F) None of the above

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Within the beginning stage of the data warehouse models process, which of the following are included in the internal databases?


A) Marketing, sales, inventory, and billing
B) Data mart 1, data mart 2, data mart 3
C) Competitor and industry information, mailing lists, and stock market analysis
D) Marketing information, and stock market analysis numbers

E) A) and C)
F) A) and B)

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Business intelligence can provide managers with the ability to make better decisions. Which of the following is not an example of how different industries use business intelligence?


A) Predict claim amounts and medical coverage costs
B) Track crime patterns, locations, and criminal behavior
C) Identify the primary locations where data is collected
D) Predict sales, inventory levels, and distribution

E) A) and D)
F) All of the above

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While a traditional data warehouse stores data in files or folders, a data lake uses a flat architecture to store data.

A) True
B) False

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Which of the following is not a dirty data problem?


A) Duplicate data.
B) Inaccurate data.
C) Specific data.
D) Non-integrated data.

E) A) and B)
F) None of the above

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A data map is a technique for establishing a match, or balance, between the source data and the target data warehouse.

A) True
B) False

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ETL stands for extraction, transformation, and loading.

A) True
B) False

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Which of the following is a problem associated with dirty data?


A) Inaccurate data
B) Non-integrated data
C) Violates business rules data
D) All of these

E) A) and D)
F) A) and C)

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Business intelligence can provide managers with the ability to make better decisions. Which of the following is not an example of how different industries use business intelligence?


A) Analyze popular vacation locations with current flight listings
B) Understand customer credit card usage and nonpayment rates
C) Compare the demographics of patients with critical illnesses
D) All of these are examples of how industries use business intelligence

E) C) and D)
F) None of the above

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Which of the following is a problem associated with dirty data?


A) Duplicate data
B) Incorrect data
C) Violates business rules
D) All of the choices are correct

E) A) and B)
F) B) and C)

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Which of the following is incorrect in terms of data warehousing and business intelligence?


A) Does not include information from other operational applications
B) Operational systems are integrated
C) Operational information is mainly current
D) Operational information frequently has quality issues

E) None of the above
F) A) and D)

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What is erroneous or flawed data?


A) Dirty data
B) Information cleansing
C) Information Scrubbing
D) ETL

E) All of the above
F) A) and B)

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Identify the advantages of using business intelligence to support managerial decision making.

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Many organizations today find it next to...

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What is extraction, transformation, and loading?


A) It is a process of entering data, tracking data, and loading it into a database
B) It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse
C) It is a process that is performed at the end of the data warehouse model prior to putting the information in a cube
D) It is a process that is performed at the beginning of the data mining model

E) A) and D)
F) All of the above

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Which of the following is a problem associated with dirty data?


A) Non-formatted data
B) Misleading data
C) Incorrect data
D) All of the choices are correct

E) A) and D)
F) C) and D)

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The primary purpose of a data warehouse is to perform transactional processes.

A) True
B) False

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Dirty data is erroneous or flawed data. The complete removal of dirty data from a source is impractical or virtually impossible.

A) True
B) False

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In a data warehouse, information cleansing occurs first during the ETL process and again once the information is in the data warehouse.

A) True
B) False

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Comparative analysis can help managers with competitive monitoring where a company keeps tabs of its competitor's activities on the web using software that automatically tracks all competitor website activities such as discounts and new products.

A) True
B) False

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