Question 1

Select the one way NOT to track app conversions.

Accepted Answer

A)   Using an app analytics provider for your AdWords campaigns
B)   Integrate the Google SDK in your app
C)   Add a Javascript snippet to your website
D)   Using Codeless Android Install trackingE) A) and D)
F) C) and D)

Question 2

App remarketing allows you to target people who:

Accepted Answer

A)   Have used your app before
B)   Have searched for apps
C)   Have searched for your app similar to yours
D)   Have never used your app beforeE) A) and B)
F) B) and C)

Question 3

Showing your ads on top of the mobile page in search results is beneficial because:

Accepted Answer

A)   Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile
B)   Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile
C)   Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile
D)   Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobileE) A) and B)
F) B) and C)

Question 4

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Accepted Answer

A)   Target outranking share
B)   Target cost-per-acquisition (CP
A)  
C)   Target search page location
D)   Target return on ad spend (ROAS) E) B) and C)
F) C) and D)

Question 5

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Accepted Answer

A)   A mobile specific siteling extension
B)   A sales team and operating phone bank
C)   An active call extension or call-only ad
D)   An app published in the Google Play storeE) C) and D)
F) A) and B)

Question 6

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Accepted Answer

A) True 
 B)False

Question 7

Auto exclusions allow:

Accepted Answer

A)   Google's mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
B)   Google's mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app
C)   Google advertisers to exclude high install pricing
D)   Google advertisers to exclude automatic bidding within their mobile appE) A) and D)
F) None of the above

Question 8

Deep-linking allows:

Accepted Answer

A)   Desktop users to be able to access deeper, more targeted sections within a mobile app
B)   Ads to direct customers into deeper, more targeted sections of the app
C)   Ads to direct new customers only into deeper, more targeted sections of the app
D)   Mobile and desktop users to navigate within a mobile appE) A) and B)
F) A) and C)

Question 9

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Accepted Answer

A)   half-an-hour
B)   two hours
C)   one hourD) None of the above
E) All of the above

Question 10

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Accepted Answer

A) True 
 B)False

Question 11

Usage data allows advertisers to:

Accepted Answer

A)   Create remarketing lists based on how frequently or infrequently a customer is using their app
B)   Create a conversion tracking list and add it to their app
C)   Change bid adjustments based on mobile traffic
D)   Add the conversion tracking tag to their appE) None of the above
F) B) and C)

Question 12

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Accepted Answer

A)   Functionality
B)   Intent
C)   Differing screen size
D)   ContextE) B) and C)
F) A) and D)

Question 13

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

Accepted Answer

A)   the Android mobile app and m.youtube.com
B)   both the iOS and Android mobile apps
C)   the Android native mobile app, the iOS app, and m.youtube.com
D)   reserve in-stream adsE) B) and C)
F) A) and B)

Question 14

To re-engage users with an app, use the following strategies:

Accepted Answer

A)   Build remarketing lists, engage in reactive outreach, offer something free, and don't track anything outside of installs
B)   Build remarketing lists, engage in reactive outreach, use deep linking, and track outside of installs for your most valuable users
C)   Build general email lists, engage in reactive outreach, don't use deep linking, and don't track outside of installs
D)   Build remarketing lists, engage in proactive outreach, offer something unique, use deep linking, and track everything beyond installs to understand your most valuable usersE) B) and D)
F) All of the above

Question 15

Admob is ____.

Accepted Answer

A)   an ad extension
B)   a custom deep link an app promotion ad format
C)   AdWords' non-owned and operated mobile app inventory
D)   An app promotion ad formatE) All of the above
F) C) and D)

Question 16

With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

Accepted Answer

A) True 
 B)False

Question 17

You can use the Mobile App Overview report to do which of the following?

Accepted Answer

A)   Assess the general health of your app and follow data trends in key reporting areas
B)   Review the code for your app and SDKs
C)   Review data about your user's names, addresses, and income brackets
D)   Gain insight into your competitor's strategiesE) A) and B)
F) C) and D)

Question 18

The two types of conversions for YouTube on mobile are:

Accepted Answer

A)   Promotion views and engagement views
B)   Promotion views and view-through conversions
C)   Conversions and view-through conversions
D)   Download views and engagement conversionsE) B) and D)
F) None of the above

Question 19

A(n)  ____ gives your app users the ability to open your app directly from other apps by clicking a link.

Accepted Answer

A)   app index
B)   website deep link
C)   custom deep link
D)   Location extensionE) None of the above
F) B) and D)

Question 20

AdWords cross-device conversions don't:

Accepted Answer

A)   Track from desktop to mobile conversions; they only track mobile to desktop conversions
B)   Track from mobile to desktop conversions; they only track desktop to mobile conversions
C)   Help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic or direct
D)   Help advertisers understand the device that received the last ad click before the conversionE) All of the above
F) C) and D)

Exam 3: Associate Android Developer

Deep-linking allows:

Correct AnswerverifiedShow Answer

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

Correct AnswerverifiedShow Answer

To re-engage users with an app, use the following strategies:

Correct AnswerverifiedShow Answer

Select the one way NOT to track app conversions.

Correct AnswerverifiedShow Answer

Assuming Google forwarding numbers are available in your country, what do you need before you can set up conversion tracking for calls from an ad or website?

Correct AnswerverifiedShow Answer

Admob is ____.

Correct AnswerverifiedShow Answer

Showing your ads on top of the mobile page in search results is beneficial because:

Correct AnswerverifiedShow Answer

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

Correct AnswerverifiedShow Answer

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

Correct AnswerverifiedShow Answer

Auto exclusions allow:

Correct AnswerverifiedShow Answer

AdWords cross-device conversions don't:

Correct AnswerverifiedShow Answer

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:

Correct AnswerverifiedShow Answer

App remarketing allows you to target people who:

Correct AnswerverifiedShow Answer

Usage data allows advertisers to:

Correct AnswerverifiedShow Answer

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

Correct AnswerverifiedShow Answer

Advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

Correct AnswerverifiedShow Answer

You can use the Mobile App Overview report to do which of the following?

Correct AnswerverifiedShow Answer

With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

Correct AnswerverifiedShow Answer

Which automated bid strategy might help improve the chances that your ad gets to the top of the page?

Correct AnswerverifiedShow Answer

The two types of conversions for YouTube on mobile are:

Correct AnswerverifiedShow Answer

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