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Exam 8: Electronic and Mobile Commerce

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Question 31

Multiple Choice

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_____ is a Web site that offers personalized shopping consultations for shoppers interested in upscale, contemporary clothing and accessories.

A) E-tailer
B) E-boutique
C) Electronic exchange
D) Web portal

E) None of the above
F) All of the above

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Question 32

True/False

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The length of the sales process for typical B2B sale is much slower than for the typical C2C sale.

A) True
B) False

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Question 33

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The Secure Sockets Layer communicates protocol secures sensitive data involved in e-commerce that has been encrypted.

The predominant pricing model used on a blind advertising network and abbreviated CPC is _____.

In spite of the recent economic downturn, Web site operators have shunned the idea of bartering for goods and services.

Poor Web site performance frequently leads to _____.

______ is a key sector of wholesale e-commerce and purchases in this arena often approach 40 percent of a manufacturing company's total revenues.

A(n) _____ tag is an HTML code, not visible on the displayed Web page, that contains keywords representing your Web site's content.

The elimination of intermediate organizations between the producer and the consumer is called _____

Blind networks and premium blind networks are two forms of mobile advertising networks.

AdMob is a mobile advertising provider that serves up ads for displays on mobile devices and in applications like those that run on Android and iPhone.

The Wireless Application Protocol _____.

Smart cards are less protected from misuse that conventional credit, charge, and debit cards because the smart card information is not encrypted.

It is estimated that the mobile coupon redemption rate will grow to about ____ percent worldwide by 2016.

Based on a Supreme Court ruling, Internet-based merchants need to charge sales tax only when _____.

Conversion to an e-commerce or m-commerce system enables organizations to increase the accuracy of order processing and order fulfillment.

Message boards and chat rooms can build a loyal ______ of people who are interested in and enthusiastic about the company and its products and services.

A growing trend is consumers researching products online but then purchasing those products at their local brick-and-mortar stores.

With the Secure Sockets Layer communication protocol, the data is always _____ ensuring that your transactions are not subject to interception.

_____ is a subset of e-commerce where all the participants are organizations.